:quality(80)/business-review.eu/wp-content/uploads/2025/04/Foto-Mircea-Maieru-scaled.jpg "\"World Unseen\" – The inclusive photography exhibition you don’t need to see, arrives in Iași - Business Review (1)")
Canon Romania, in partnership with The “Grigore Antipa” National Museum of Natural History and The ”Moldova” National Museum Complex – “Ștefan Procopiu” Science and Technology Museum, announces the national tour of the multisensory exhibition “World Unseen”. After welcoming over 100,000 visitors at The Antipa Museum in Bucharest, this unique experience continues its journey and will be officially unveiled at the Palace of Culture in Iași on Tuesday, April 29, at 11 AM. The exhibition will remain open to the public until July 29, 2025.
“World Unseen” makes photography accessible to everyone – from people with visual impairments or blindness to those without any visual challenges.
Using Canon’s elevated printing technology, immersive audio descriptions, and Braille, the exhibition transforms 12 photographs by Canon ambassadors and photographers into tangible stories. This innovative approach offers visitors a unique tactile experience, allowing them to deeply connect with powerful images and the moving stories behind them.
“In this centenary year, as the Palace of Culture celebrates 100 years since its inauguration, museums, culture, and nature are more accessible than ever. ”World Unseen” is a truly unique exhibition that now reaches Iași, bringing joy to all visitors, especially those with visual impairments.” – Andrei Apreotesei, Director, Palace of Culture – ”Moldova” National Museum Complex, Iași
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Globally, over 2.2 billion people live with some form of visual impairment, including 84,635 in Romania, according to the latest data from the Ministry of Labor and Social Solidarity. For many, photography remains largely inaccessible. Conceived with the experience of blind and visually impaired individuals in mind, “World Unseen” redefines how we experience visual art.
An exhibition for everyone
The “World Unseen” exhibition has been previously showcased in countries such as Croatia, Slovenia, Kazakhstan, Ukraine, Germany, and the UK where it was enthusiastically received for promoting inclusion and accessibility in art. The experience is designed for both visually impaired individuals and sighted visitors. Sighted attendees can use special glasses simulating six of the most common visual impairments to better understand the perspective of those living with conditions such as glaucoma or diabetic retinopathy.
“After the extraordinary impact in Bucharest, it became clear that this exhibition had to reach more people. We want audiences across the country to truly feel what photography means when sight is absent. We are starting with Iași, a city known for its vibrant and curious cultural community, and we can’t wait to see the reactions.” – Petronius Secăreanu, CEO, Canon Romania
Stories told through powerful images
The exhibition features 12 remarkable works by internationally acclaimed photographers and Canon ambassadors, including South African photojournalist Brent Stirton, renowned Brazilian photojournalist Sebastião Salgado, sports photographer Samo Vidic, fashion photographer Heidi Rondak, two-time Pulitzer Prize-winning photojournalist Muhammed Muheisen, and Rareș Beșliu, the only Romanian photographer featured in the project.
“Following the powerful response from visitors at The Antipa Museum, we are confident that ”World Unseen” will offer the people of Iași the same sense of exploration and connection. We believe that accessibility is not just a responsibility, but an opportunity to inspire and unite people beyond physical or sensory barriers.” – Dr. Luis Ovidiu Popa, Director, ”Grigore Antipa” National Museum of Natural History
This is not the first time Canon has brought art to life through textured printing. Through the PRISMAelevate XL software and the Arizona printer series, Canon makes art more accessible for the blind and visually impaired, supporting galleries and museums worldwide by providing tactile and Braille printing solutions.
